Achieved $55 Cost Per Lead in a $431 Industry
Localized Campaigns Across Multiple Locations – Ran tailored campaigns targeting high-intent searchers by geography, service line, and location.
Customized Landing Pages for Each Market – Sent users to home-specific landing pages that matched ad copy and drove strong form, call, and booking activity.
Captured Full-Funnel Lead Data to Improve Results – Leveraged Further to capture lead data across forms, chats, calls, and appointment requests, feeding results back into Google Ads.
Mira Vie launched with no digital footprint and needed to compete with well-established senior living providers.
With industry CPLs averaging $431, the category is among the most expensive in digital marketing.
Each property served a different market with unique messaging and local competition, requiring customized campaign structures.
Form fills alone couldn’t measure performance. Mira Vie needed tracking across every lead source to optimize effectively.
We built segmented campaigns for each Mira Vie property, using geo-targeted keyword groups to improve relevance, quality scores, and local performance.
Each campaign drove users to a matching landing page with content specific to that property, increasing conversions by connecting intent with experience.
We integrated Further to track and categorize leads across forms, phone calls, chats, and appointment bookings—ensuring no conversion data was missed.
Lead data fed back into Google Ads to refine bidding and targeting. These insights helped reduce Mira Vie’s CPL to just $55, far outperforming the category average.
Through a focused, localized approach and full-funnel lead tracking, Intellibright was able to allow Mira Vie to quickly establish itself in a competitive market. The campaign’s performance far outpaced industry expectations, with a cost per lead of just $55 – a standout result in a category where the average CPL is over $400. The success of the Mira Vie launch highlights the power of pairing geo-targeted strategy with detailed conversion data to drive efficient, scalable growth.
$55
all locations
maximizing ROI
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
