Glossary

Featured Terms

A

A/B Testing

Above the Fold

Account Management

Activity Metrics

Affiliate Marketing

B

Baseline Metrics

Backlinks

Bing Ads

Blogs

Bounce Rate

C

Call-To-Action (CTA)

Cascading Style Sheets (CSS)

Click through Rate (CTR)

Content Marketing

Conversion

Conversion Rate (CR)

Conversion Rate Optimization (CRO)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Lead (CPL)

Cost Per Thousand Impressions (CPM)

Cost Per Sale (CPS)

Customer Acquisition Cost (CAC)

Customer Relationship Management (CRM)

D

Daily Active Users (DAU)

Data-Driven Marketing

Data Integration

Data Visualization

Digital Marketing

Distribution Channel

Display Ads

Double-Opt-In (DOI)

Drip Campaign

E

Effective Cost Per Thousand Impressions (eCPM)

Email Automation

Email Click-Through Rate

Email Marketing

Engagement

Exit Pages

F

Facebook Ads

Facebook Business Manager

Frequently Asked Questions (FAQ)

G

Geo-Targeting

Growth Hacking

Google Ads

Google Analytics (GA)

Google My Business (GMB)

Google Search Console (GSC)

Google Tag Manager (GTM)

Go-to-Market Strategy

H

Hard Bounce

Heat Map

Hypertext Markup Language (HTML)

I

Impressions

Inbound Marketing

Influencer

Instagram Ads

Interactive Agency

Interaction Point

K

Key Performance Indicators (KPI)

Keywords

L

Life Time Value (LTV)

Landing Page

Lead

Lead Generation

LinkedIn Advertising

M

Marketing Analytics

Marketing Mix

Marketing Stack

Meta Tags

Mobile Marketing

O

Offline Attribution

Opt-In Email

Optimization

Organic Search Results

P

Page Rank

Page View

Paid Search

Pay Per Call

Pay Per Click (PPC)

Pay Per Impression (PPI)

Pay Per Lead (PPL)

Pay Per Sale (PPS)

Performance Marketing

Q

Qualified Lead

Quality Score

R

Reach

Redirect

Referral Traffic

Responsive Web Design

Retargeting

Retention Rate

Return on Investment (ROI)

S

Schema Markup

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Engine Results Page (SERP)

Search Engines

Search Query

Single Opt-In (SOI)

SMS Marketing

Social Media Marketing (SMM)

Soft Bounce

T

Target Audience

Tracking Pixel

Tracking URL

U

Unique Clicks

Unique Selling Proposition (USP)

Unique Value Proposition (UVP)

User Acquisition

User Experience (UX)

User Interface (UI)

V

View-Through Rate (VTR)

Visitor Segmentation

W

Web Browser

Website Visits

White Hat SEO

WordPress

Y

YouTube Advertising